Nike Strategic Analysis (SWOT & Market Evaluation)
- My role: Led the quantitative analysis — built models, analyzed the numbers, and created the graphs/infographics used in the final deliverables.
- Summarized internal/external factors (SWOT) and recommended adjustments to the marketing mix.
- Delivered an executive-ready report and presentation.
E‑Commerce Analytics Project (CSV + PDF)
Short analyst-style project using 90 days of sample business data. Cleaned/structured two datasets and produced clear visualizations and a final report.
- Focus: Revenue, Orders, AOV trends; channel mix over time.
- My role: Data prep, chart creation, and report writing.